Danish toy company Lego has abandoned plans to make its building blocks from recycled bottles in a blow to its efforts to reduce carbon emissions, the BBC reports.
The company said in 2021 that it would switch to materials that do not contain crude oil within two years in an effort to reduce its carbon footprint.
But on Monday, it said it had found that using the new material did not reduce carbon emissions.
Currently, the main material for the elements is acrylonitrile butadiene styrene (ABS), a plastic made from crude oil.
Like many companies, Lego is exploring alternatives to plastic as sustainability becomes increasingly important to customers.
One of the challenges is finding a material that is durable enough, writes the BBC.
A company spokesperson says that research is ongoing and that Lego is investing more than $1.2 billion in sustainability initiatives by 2025 as part of our efforts to transition to more sustainable materials and reduce our carbon emissions by 37% by 2032 Mr.