For another year, Kaufland is the leader among employers in Bulgaria

The company is a Favorite International Employer* and winner of 28 more honors and awards in the field of human resources since the beginning of the year alone

28 are the honors and awards in the field of human resources that Kaufland Bulgaria has won since the beginning of 2023. For the second year in a row, the company received an award in one of the most contested categories – “Best FMCG Employer” at the Career Show Awards 2023. Among the awards won in this year’s edition of the competition, the retailer received a gold prize and, accordingly, the first place in the categories “Strategy Work and Personal Life Balance” and “Recruiter”, as well as second place in some of the most contested categories such as “Strategy for career development”, ” Employee Recognition Strategy’, ‘Outstanding Team Achievement’ – for Kaufland Business Academy and many more. The placement of Kaufland Bulgaria in the top 3 best employers in the modern trade sector has once again strengthened the company’s expertise in the retail sector and proved that its employer policies are supported by thought and action for its employees.

In addition, this year Kaufland was certified as a Top Employer (“Top Employer”) for the fifth time in a row by the international independent institute Top Employers Institute. In 2023, the company was also awarded as a favorite international employer by the only Bulgarian My Love Marks* user ranking. From the beginning of 2022 until now, the affirmation of Kaufland Bulgaria’s employer brand has been witnessed by over 50 awards in the most contested categories of significant competitions such as Employer Branding Awards of b2b Media, Career Show Awards, My Love Marks, Business Lady, Employer of choice and others. For the second time in a row, the company also earned the prestigious first place as “Best Employer” according to the Career Show Index 2023 ranking.

With its nearly 7,000 employees, the company is in the top 5 of the largest employers in our country, and by the end of the year it is about to open another 140 new jobs in Sofia. In addition to numbers, Kaufland Bulgaria establishes itself as a desirable employer with the development opportunities it provides to its employees. For 2022 alone, the company is investing nearly BGN 400,000 in training for its staff, including over 150 types of specialized training and retraining available to company employees.

“The engine of our every step and all our actions are people. Taking care of such a large team is not an easy task. It requires dedication, understanding and the ability to put yourself in the other person’s shoes. In my long-term practice, I learned to be guided by these three human values, regardless of the situation, and I am increasingly convinced that they work flawlessly, as evidenced by our number of awards and successes in the field of human resources” – says Mirena Karailieva, HR director at Kaufland Bulgaria and multiple winner of the award “HR of the year” in prestigious competitions.

Kaufland’s leadership in caring for people is also reinforced by the most recent internal employee satisfaction survey. More than 4,000 of the company’s employees took part in it, and the results are conclusive. 90% of them are satisfied with their workplace and working together with their direct supervisor. Over 84% of them share that they are satisfied and happy to be part of the Kaufland Bulgaria team, and 88% of the participants indicate that they are happy with the work with their colleagues, built on trust and loyalty.

The chain provides a stimulating work environment and a rich social package, including over 17 benefits, in addition to its attractive remuneration, which is regularly expanded to best meet the needs and preferences of employees. As part of the retailer’s team, each Kaufländer receives additional health insurance, 22 days of paid vacation, a sports card at a preferential price, monthly food vouchers, flexible working hours, gifts on special occasions, a bonus of BGN 600 when a new one appears a member of the family, varied in type and duration of training, opportunity to be involved in various events, initiatives and causes and much more. Caring for people is among the key priorities of Kaufland Bulgaria, therefore the amount of investment made by the company in social benefits for 2022 amounts to over BGN 7 million. In addition to increasing the volume of social benefits, the chain regularly invests in increase in remuneration.

In addition to raising the qualifications of its team, Kaufland Bulgaria is also committed to finding, creating and developing talents in the face of young people in the country. The retailer maintains its own talent programs and actively supports partner programs. Kaufland officially cooperates and supports over 100 schools and universities and a number of organizations throughout the country, developing activities in various directions. Among the programs that the company implements are Intern Program, Intern Program, Dual Training Program, Kaufland Business Academy, Managers of the Future, Trade Academy, etc. In addition, Kaufland is a major partner of career development and guidance programs such as Bulgaria Wants You, Mentor The Young, Junior Achievement, 9Academy, To The Top, Stroi Academy, Teenovator, Panda Labs of WWF Bulgaria and others.