Running always-on branding campaigns on Business Tech is an excellent way to promote your company and build trust with your target audience.
This is thanks to BusinessTech’s position as South Africa’s largest and most influential business news website in South Africa.
BusinessTech is read by South Africa’s top business leaders and decision-makers every month, including:
- 131,000 CEOs and Directors
- 712,000 Senior Managers
- 856,000 Business Owners
- 1,331,000 Middle Managers
- 1,085,000 Junior Managers
Why branding works
An IAB study found that running branding campaigns on news websites is an excellent way to reach your target audience and gain their trust.
The study found that:
- Brands that advertise within news content are more likely to experience improved consumer perception and other positive results.
- Consumer trust increases when brands advertise within news content from their preferred news sources.
- Consumers are more likely to consider making a purchase after being exposed to a brand’s advertisement within their preferred news sources.
Get featured on BusinessTech
BusinessTech offers a range of affordable marketing products that will help your business leverage the benefits of always-on branding – including homepage takeovers, category takeovers, and run-of-site banners.
These solutions put your brand alongside BusinessTech’s trusted news coverage.
Our marketing experts will also ensure that your campaigns run smoothly and are constantly optimised for best performance.
Click here to learn more about BusinessTech’s branding solutions.
