
The team at Mi7 National Group had a lot of fun with their latest marketing video. (Photo: Screengrab)
The bubblegum fever is running high with the American pop group, Backstreet Boys, who will soon be seen in four sold-out shows in South Africa.
The security company, Mi7 National Group, showed their fun side by using a Backstreet Boys hit, “I want it that way”, for their latest marketing video.
Mi7 National Group is a security company in Pretoria that also provides emergency medical services.
The video has already been viewed and shared thousands of times on social media, with South African internet users raving about this unique and creative video to the beat of one of the most famous pop hits from the late nineties.
In the video, an officer of the Mi7 National Group sings the first few lines of the song over a radio, after which a handful of officers jokingly describe the services that this group provides to the beat of the music.
“We think they did phenomenal, even if they didn’t know the lyrics that well,” the Mi7 National Group told the Good Things Guy said.
Due to the comments on the company’s Facebook page, the video is being received extremely positively.
“It’s nice to see how the nonsense that goes on in South Africa doesn’t cause people to lose their sense of humor. We need more of this. Well done guys,” one Nicole Canham Mathews wrote on Facebook.
“Absolutely brilliant. I love some of the dance moves and the feeling put into the expressions. Well done, everyone,” said Sagryda Bristow.
Watch the video here: